Missed Call Alert Service: How It Works in India and Its Limits
When your phone is switched off or out of coverage, the network can keep a list of who tried to call and send it to you by SMS when you are back. That is the missed call alert service. It is useful for a personal number. For a business number it tells you who called but not why, and by the time you see it the caller has often rung someone else.
What the service does
When a call cannot reach your phone because it is off or has no signal, the network answers it instead of leaving the caller with a busy tone. When your phone reconnects, you get an SMS listing the numbers and times of those calls. Some operators also send the caller an SMS saying you are now reachable. It only covers calls that could not reach the phone; if the phone rang and you did not pick up, it appears in your call log as a normal missed call.
Turning it on
On most prepaid and postpaid plans it is on by default. If it is not, the operator's app usually has it under call or value-added services, and customer care can switch it on. It depends on the unreachable forwarding setting pointing to the operator's own alert number, so if you have ever set *62* forwarding to another number, the alerts stop. Dial *#62# to see where unreachable calls go.
What it cannot tell you
- Why they called. You get a number, not a reason. A patient with tooth pain and a salesman look the same.
- Who they are. Unless the number is saved, you do not know the name.
- Anything while the phone is on. A busy counter where nobody answers does not count as unreachable, so those calls do not generate alerts.
What a business needs instead
A business owner calling back a list of numbers spends the evening asking "you called?" to people who have already booked elsewhere. What helps is the reason, the name and a callback number, captured while the caller is still on the line. That is what a receptionist line does: forward unanswered and unreachable calls to it with *61* and *62*, and every caller is greeted, asked what they need, and the details arrive on WhatsApp within seconds. The WhatsApp call alerts page shows what that message looks like.
Common questions
What is the missed call alert service?
A network service that records calls made to your number while your phone was off or out of coverage, and sends you an SMS list of them when you reconnect.
Why am I not getting missed call alerts?
Usually because unreachable calls are forwarded somewhere else. Dial *#62# to check, and ##62# to clear any forwarding, then ask your operator to restore the alert service.
Does missed call alert work when my phone is on but I do not answer?
No. Those are ordinary missed calls in your call log. The alert service only covers calls that could not reach the phone.
Is there a better option for a business number?
Forward unanswered and unreachable calls to a receptionist line that takes the caller's name, number and reason and sends it to you, so you call back knowing why.
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